About Us

What Is DC2?

Demand Control 2's mission is to transform the way companies purchases energy by enabling access to the wholesale electric markets (either by creating a self-supply group managed by us or transparent wholesale access), which provides companies with more control to lower costs, reduce energy risks, and have access to renewable resources.

Demand Control 2 will make it happen, in part, because the key officers are highly regarded and respected by industry professionals.

The co-founders have served as representatives on ERCOT stakeholder subcommittees and task forces. Each has significant experience developing electricity pricing, including rates and tariffs. The key officers were among a group of stakeholders instrumental in creating the competitive wholesale and retail markets at ERCOT – down to the details of advocating for or against certain protocol revision requests (PRRs) and nodal PRRs.

The officers are invited to speak and moderate sessions at industry conferences, including Gulf Coast Power Association. In fact, the CEO is in high demand as a speaker for state and national conferences. The CEO and President have been expert witnesses in litigated cases. The CEO has testified as a subject matter expert before Public Utility Commissions and State Legislatures.

Demand Control 2

See how many of your businesses are in the competitive retail area within ERCOT. Let us serve you or help you serve yourself to reduce your cost of service!

Meet Our Team

Chris Hendrix

Chief Executive Officer, Co-Founder

Chris Hendrix
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Chris Hendrix most recently worked for Walmart, one of the largest non-industrial electricity consumers in North America. Mr. Hendrix was responsible for directing Walmart’s competitive electricity operations for all of the United States and the United Kingdom.

While at Walmart for 16 years, Chris developed a self-supply Retail Electric Provider (REP) model initially in Texas and then expanded it to 10 additional states and the UK. He was responsible for all aspects (forecasting, trading, risk management, invoicing, settlements, and compliance) of the business focusing on reducing the cost of electricity and managing price volatility.

Chris has proven abilities to effectively distill and communicate complex commercial, regulatory, market, and contractual details to all organizational levels, elected officials, and regulatory bodies.

He developed creative and innovative deregulated electricity contract structures that saved companies millions of dollars compared to traditional procurement strategies.

Chris received both a B.B.A. in Accounting and an M.B.A. from the University of Houston.

Shannon K. McClendon

President-Chairman, and Co-Founder

Shannon K. McClendon
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Shannon K. McClendon is an attorney and counselor at law, and has represented most of the stakeholders in the ERCOT electric industry working on their legal representation before the PUC, ERCOT, Texas RE, and the Texas Legislature. Mrs. McClendon was instrumental in the first successful transition to competition plan for an IOU in Texas.

Prior to becoming an attorney, she was a computer systems analyst working for NASA on the Space Transportation System Operations Contract in Houston (Clear Lake) for Shuttle systems in the Mission Control Center and Simulation Mission Systems.

Shannon has served as a Director on the ERCOT Board. Both Chris and Shannon served as representatives on ERCOT’s Technical Advisory Committee (TAC) for several years. She also served as the Vice-Chair of TAC.

Shannon serves on the Board’s Executive Committee of the Texas Business Hall of Fame. She has served as Board Secretary of the Texas Board of Professional Engineers, and appointed to other State agencies by two Governors. She attended Texas A&M and graduated with honors from the University of Houston. She earned her law degree from the University of Houston Law Center.

Anoush Farhangi

Chief Risk Officer

Anoush Farhangi
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Anoush Farhangi is a 20-year energy industry veteran and has held key leadership roles in risk management, operations, portfolio management, and quantitative analysis. Anoush has worked at many leading companies including utilities, retail electric providers, and commercial and industrial (C&I) customers.

Anoush develops risk and credit policies for clients, and creates operational dashboards and reports that inform clients of their commodity risks, capital requirements, and profitability.

Anoush develops risk and credit policies for clients, and creates operational dashboards and reports that inform clients of their commodity risks, capital requirements, and profitability.

Anoush’s expertise includes the areas of reducing cost and increasing the value of services to companies by developing innovative products that use a combination of traditional, renewable, and demand response resources.  For example, he developed and managed multiple demand response programs for companies like Walmart.

Within C&I facilities, Anoush uses data mining and analytics to identify energy related issues, whether operational problems, human behaviors, or equipment malfunctions, (power factor issues, high coincident peaks, failing or low efficiency equipment, for examples),  which result in significant energy savings for the clients.

Anoush holds a B.S. in Electrical Engineering from Washington University in St. Louis, and a Ph.D. in Applied Economics from Purdue University.